Gartner ® Hype Cycle™ for CRM Sales Technology, 2022

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In the latest Hype Cycle for CRM Sales Technology document, various sales technologies are put under the microscope. A wide variety of tools and systems are explored, with each being analysed for its current business impact, the driving force behind its development and the residual obstacles to its successful application.
Gartner are once again affirming the importance of sales technology with this extensive document, exploring the impact that “new and maturing technologies can bring to the organization to improve buyer experiences and empower sellers”, and thus is a must read for any enterprise that is looking to maximise its sales potential.
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Gartner, Hype Cycle for CRM Sales Technology, 2022, 4 July 2022, Melissa Hilbert, et. al. This graphics was published by Gartner, Inc as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from iGenius. Gartner does not endorse any vendor, product or services depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publication consist of the opinions of Gartner's research organization and should not be constructed as statement of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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