Virtual Advisor for Business Data, crystal, Launches in the U.S. Market

September 14, 2020
3 mins read
Following 20 months of growth across Europe, iGenius, the creator of, a virtual advisor for business data, announced its expansion into the U.S.. This market expansion coincided with the Early Access launch of the new crystal.
As the CEO moves to the U.S. and opens a New York City office, the company invited select companies to become Early Access users for the new crystal.
After a successful period of testing, crystal was made available to the general public in the form of three plans — crystal, crystal+ and crystal enterprise. The first two plans have a Free 30-Day Trial available, which can be accessed on
crystal is an augmented analytics advisor that combines sophisticated understanding of business data and jargon with a seamless conversational and humanized user experience. The platform allows any user, regardless of analytics training, to extract value from their business data stream and receive direction when making data-driven decisions. Putting siloed and complex data into one conversational interface, crystal answers questions and gives data-based insights via voice or easy-to-read data stories.
These insights make advanced connections between data sources with the help of machine learning, and enrich responses with advice and data-driven next best actions. Furthermore, this approach streams, rather than copies, data and can cut energy consumption from data computing by 50%.
For the dozens of Fortune 500 clients using crystal in Europe–including international giants like Enel, Allianz and Janssen (owned by Johnson & Johnson) — crystal has delivered time, energy and cost savings through data democratization. In the U.S., iGenius will recruit crystal Early Access users from industries including, but not limited to energy, finance and healthcare. crystal is designed to work for any industry and learn jargon quickly; its algorithms and techniques are sector agnostic.
“I could not be more thrilled to be expanding to the U.S. at the same time as we launch the new crystal for Early Access,” said Uljan Sharka, CEO and founder of iGenius. “crystal has proven transformative for business efficiency in Europe and we could not be more confident that American businesses will be blown away too.”
crystal is lighter, faster and easier to connect to data streams than the original version. It includes enhanced AI capabilities, allowing the platform to learn the parameters of a specific project in hours instead of weeks or months. The updated platform also offers new features, including integration and customization with iOS voice assistant Siri. With its new updates, crystal is now more accessible and effective than ever for the sales, finance, executive and marketing teams in any industry.

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