"Augmented analytics capabilities are bridging the gap between analytics and business intelligence (ABI) and multipersona data science and machine learning (DSML) platforms, converging the workspace for multipersona users and colliding markets."
"Augmented analytics tools help decision makers achieve contextualized, connected and relevant insights by applying and demonstrating domain-centric (vertical industry or business function) information, resources, analytical methods/models and product expertise and service knowledge."
"Buyers of capability-centric augmented analytics tools risk ABI platform leaders and cloud service providers (CSPs) with greater momentum displacing or acquiring niche vendors and startups as they lose first-mover advantage in their functional differentiation."