New Crystal's revamp has changed Data Analytics

May 10, 2021
2 mins read
Microsoft Italia and iGenius bring the Generative AI into the world of numbers, our product website, has had a makeover.

There’s tons of new video content to showcase our product’s features and use cases, and a brand new demo to get right down to how crystal works.

Although the AI advisor can be applied to any industry, the in-page demo gives you a chance to experience crystal in a Sales/CRM context. Just introduce yourself to crystal on the home page to start your demo in seconds.

When users land on the site, they’ll notice dynamic statements that change each time the page refreshes, and a video showcasing crystal.

Scrolling down the home page, interactive graphs will walk users through the tech that allows crystal to process queries and respond to them. A series of short videos dotted around the website also showcase crystal’s features and use cases.

Brand new branding

The website revamp is backed by a new brand identity and design system — including our very own font and colors — that define the look and feel ofand our product.

“We have always said that crystal makes data analytics accessible. Now we can also say that data analytics has never been cooler”, said Micaela Raimondi, Senior Vice President of Marketing at iGenius.

“The design of the new website — its colors, shapes and font — all reflect our values: empathy, fluidity, interaction, and simplicity.”

The website is also available in light and dark mode — just toggle the switch at the top of the page.

About crystal

crystal is the AI advisor for data intelligence, and a product of iGenius.

A voice-enabled advisor available to guide business users through data-related queries wherever they are (via mobile app or desktop), crystal allows any team to browse siloed and complex data in real time, regardless of their data knowledge or analytics training.

Thanks to conversational AI, users can use their voice to ask crystal questions, and receive data-based insights via voice or easy-to-read data visualizations. Making connections between the data sets she connects to, crystal is also able to enrich her answers by offering advice and proactive notifications, enabling users to operationalize complex data that would otherwise require a long time and specific training to process and make sense of.

Want to know more? Get in touch.

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